RFP Proposal Generator

Step 1

Sales Avails

Paste the sales order or fill in the fields manually. The tool will calculate monthly budgets and impressions automatically.

⚡ Quick Paste

Paste the raw sales input Paste directly from Sales — the tool will parse Agency, Client, Tactic, Geo, CPM, Flighting, Budget, and Targeting plans automatically

Order Details

Agency

Client / Brand

Tactic

Geo

Net Budget ($)

CPM

Rate Card Specific CPM

Dayparting

Flighting

Targeting Plans

Describe each targeting plan. Budget is split equally unless you specify a custom %.

Step 2

Strategy Layer

Strategy reviews and refines the narrative framing before the proposal is generated. These answers power the proposal copy.

The Executive Trifecta — Slide 2

The Ask What is the client asking for — in your words? Should mirror their brief language.

The Strategy How will you solve it? Be specific to your platform/capability and this brief.

The Outcome What will the client get? Tie to their business goal, not just media metrics.

Cover Headline — Slide 1

The Hero Statement One bold line that reframes the brief. Should feel like a campaign line, not a deck title.

Audience Narrative — Slide 5

These descriptions auto-populated from your targeting plans. Edit to add psychographic depth.

Agency / Platform Proof Points — Slide 3

Your 3–5 most defensible stats. Be specific, cite your source. These go on the "Why Us" slide.

Solution / Ad Format — Slide 6

Describe the ad format or solution What specifically are they buying? What does the ad look like, where does it run, what makes it different?

Closing / CTA — Slide 9

Contact Name / Team

Contact Email / Info

Closing Line Optional — a line that bookends the cover headline

Step 3

Stock Photography

Select images for each slide section from Adobe Stock. Searches were run based on your proposal content. Pick 1–2 per section — they'll be embedded in the final deck. All images link to your Adobe Stock account for licensing.

Step 4

Media Context

Select YouTube placements showing where your audience lives, plus brand and competitive TV spots from iSpot.tv. These add creative and context proof to the proposal deck.

Step 5

Proposal

Slide-ready content for each section. Click any section to expand, edit inline, and copy. Based on the Sol de Janeiro response structure.